IBM的核心价值是信任和个人责任。
如今的旋律是成本消减和流程精简，聚焦于瑞士第二大银行的核心价值：个人金融服务，投行业务以及资产管理。
Now the mantra is cost-cutting and streamlining, focusing on the core strengths of the second-biggest Swiss bank: private banking, investment banking and asset management.
“我们想做的就是让人们自觉意识到他们的核心价值体验，”Stosny说道，“当你准备发怒时，你应该先想想你多么爱这个人。”
"What we try to do is condition this core value experience to occur with the arousal itself," Stosny says. "as soon as you start to get angry, you think about how you love this person."
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