许可营销是一种特权(而不是权利)，可以将被期待的、个人化且相关的信息传递给那些真正需要这些信息的人。

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.

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“（使）每一封电子邮件都个人化。” 社交媒体咨询公司-新营销实验室的总裁克里斯·布罗根说，“一次只发送一封（电子邮件）。

"Personalize each email, " says Chris Brogan, president of New Marketing Labs, a social-media consulting firm.

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它对受众的定位更精确，有时被称为个人化的营销或者一对一营销。

It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing.

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