个人利益最大化是指一个人在符合法律道德并不影响他人利益的基础上，综合各种因素选择自己能得到最大利益或者最符合自己利益的情况的行为。
追求个人利益最大化是个人经济生活的永恒主题，同时又会产生败德行为。
The permanent aim of personal economic life is to seek the maximum personal interest and thus leads to immoral behavior.
因此，必须避免经营者因追求个人利益最大化而损害旅游企业长期盈利能力的行为。
So the managerial actions that damaged the profits of the tourism companies for pursuing the maximum personal benefit must be avoided.
作为社会性的动物，人在进行决策时不只是追求个人利益最大化，同时也会表现出对公平和利他的偏好。
As social animals, when making decisions, human beings not only concern about the maximization of self interest, but also show preference for fairness and altruism.
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