现今有超过十亿的终端正在使用苹果产品，由于苹果卖出的产品越来越多，它同时也可以出售更多服务业务及服务内容，在音乐服务，应用商店以及更多领域中获得收益。
As it sells more gadgets-over 1 billion devices are in use-it can also sell content and services, and gain revenue from music, its app store and more.
业务线必须对服务及增强行使所有权并对其负责，从而启动开发与变化周期，因为它们将推动这一进程。
Business lines must take ownership and responsibility for services and their enhancements hence initiating the development and change cycle as they will drive this process.
本书作者：这本书的一个重要主题是创建和管理用于计划、定义、设计、创建、测试和运营所有服务及自动业务流程的服务工厂。
Book authors: One major theme of the book is the establishment and management of a service Factory to plan, define, design, build, test, and operate all services and automated business processes.
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