上海世博会的理念是：懂得、沟通、欢聚、合作。
The philosophies of Shanghai Expo are understanding, communication, togetherness and cooperation.
上海世博会的理念是：理解、沟通、欢聚、合作。
The philosophies of Shanghai Expo are understanding, communication, togetherness and cooperation.
应征的形象标识和吉祥物设计应符合上海世博会“城市，让生活更美好”的理念，突出吉林省展馆“长白山下放歌行”的主题，体现“创造绿色宜居城市、享受现代美好生活”的深远立意。
The logo and mascot should reflect Expo 2010's theme "Better City, Better Life" and Jilin's exhibition theme for the event "Songs and Poems at foot of Changbai Mountain."
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