应当使顾客们更加容易在大众媒体上找到你的品牌。
Make it easy for customers to find your brand on social media.
不，作家们并不享受在大众媒体上抛头露面。
No, the media appearances are not really what writers enjoy.
在大众媒体上，公司门并不仅仅是在向外推出信息；它们必须预料到会得到信息反馈，并且要准备好好坏通吃。
In social media, companies aren't simply pushing information out there; they must expect to receive information back, and be prepared to manage the good with the bad.
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