也许，这些方式有可能成为有效的市场推广工具，但也有可能成为一种致命的宣传手段。 英国航空和维珍航空因此已经尝到苦果。
But although they have the potential to be useful marketing tools, such networks can also be a source of damaging publicity, as British Airways (BA) and Virgin Atlantic have discovered to their cost.
该计划被广泛的宣传，并作为一种将现有按揭与一个负担得起的租住权进行互换的手段正被大肆推广。
The schemes are widely advertised, and are promoted as a way of swapping a mortgage for an affordable tenancy.
因而，以“物业管理零收费”作为卖点进行宣传，只是房产开发商的一种促销手段，其实质仍是羊毛出在羊身上。
Thus, a "zero property management fees" as a selling point for advocacy, property developers only a marketing tool, the essence of which remains huge.
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