很多人认为，一个成功的广告活动不是一人之功。
Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign.
一个成功的广告策划案不能只注重形式，应追求实用，着眼未来。
A successful advertisement plan can not merely attach importance to the form, it should pursue practice, and give consideration to the future.
一个成功的广告必须更恰当地通过有创意的广告语来构造完美的形象。
A successful advertisement must be apt at creating beautiful image by means of creative language expressions.
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