gimmickry /ˈɡɪmɪkrɪ/

• 1. 

  N-UNCOUNT If you describe features or actions as gimmickry, you mean they are not necessary or useful, and their only purpose is to attract attention or publicity. 花招 [表不满]

  例：

  No gimmickry or hoopla is necessary.

  无须耍花招或大吹大擂。