Think of link building as your chance to build your reputation on the Web.

把链接建设当作是你在网上建立声誉的机会。

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We must build on our reputation to expand the business.

我们必须以信誉为基础扩大业务。

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We must build a positive reputation based on reality, or others will create one for us based on speculation or animus and we won’t like what they create.

我们必须基于现实树立积极的声誉，否则其他人将会基于他们所观察到的或者主管意志为我们创造声誉，我们希望靠自己建立声誉。

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"Halfords has established a strong position in this market and the AA will build on this reputation" said Roger Wood, Centrica's Executive Director responsible for AA Road Services.

BBC: AA buys Halfords car repair business

Attempting to build on their reputation, Neo-Geo branched out into the handheld space in 1998 with the Neo-Geo Pocket, but got off to a rocky start, releasing a black-and-white unit first before correcting things just a year later with the Neo-Geo Pocket Color (or NGPC).

ENGADGET: A Brief History of Handheld Video Games

The difficulty lies in making tough policy decisions like canceling more flights and finding seats for customers on its competitors, a money losing proposition in the short run but a vehicle for the company to build on its already strong reputation for company service.

FORBES: Magazine Article