We've broken the entire thing down for you -- we're not kidding when we say this will affect how the internet works for all of us in the future, so grab a snack and head past thebreak for the whole story.
The company's Panos Panay just gave The Verge a peek at some of the earliest prototypes and design decisions, some of which break from the officially rehearsed story.
He was referring to Monday's dramatic events when 27-year-old Amanda Berry called to a neighbor, who helped her, her 6-year-old daughter and the two other women break out of the modest two-story home.