Mr Osnos says that booksellers have faced five or six supposedly fatal challenges during his career.

奥斯诺斯先生说，书店营业者的职业生涯中已经面对过五六个致命的挑战。

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Peter Osnos, the founder of PublicAffairs Books, says the biggest challenge small publishers face is managing their inventories.

公共事务出版社创始人皮特奥斯诺斯说，小规模经营的出版商所面对的最大挑战就是如何处理他们的存货。

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The book business has long been suffused with gloom; Mr Osnos says that booksellers have faced five or six supposedly fatal challenges during his career.

图书业长期阴霾重重。奥斯诺斯先生说，书店营业者的职业生涯中已经面对过五六个致命的挑战。

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This week we talked about the growing reach and influence of Chinese soft power around the world, and the advent of the e-bike on Beijing streets (Kuo and Osnos both worship at the temple of the e-bike, and never resist an opportunity to proselytize).

FORBES: New China Podcast: Soft Power And E-Bikes