While the EMV (Europay, MasterCard and Visa) consortium looks to have a new system implemented in the US by October 2015, there are a number of hurdles with cost probably being the largest one to overcome.
Nearly two decades ago Visa, MasterCard and Europay (now part of MasterCard) joined together to develop smartcard standards in order to ensure global interoperability for an emerging technology that promised to increase credit card security.