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At the same time, the ZeptoLab team wanted to introduce new characters without sacrificing Om Nom's brand recognition.
WSJ: Costs Mount for Mobile-Game Launches
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Field's first big roll of the dice for shareholders is on Custom, the nom de plume of Duane Levold, a 6-foot-8 Canadian who was the subject of a noisy bidding war last summer between Field and DreamWorks.
FORBES: Field of Dreams
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Emma Larkin is the nom de plume of an American living in Bangkok who wrote an earlier book about George Orwell's links with the country.
ECONOMIST: A tale of catastrophe and compassion