It’s up to you to throw the rest of us a life-preserver; once we’ve caught it, once we’ve caught on, your future will be assured.

We've thrown ourselves into cutthroat waters without a life preserver in sight, exposing our workers to the harsh mercy of global competition without showing them any mercy of our own.

While these ads yielded small amounts of money compared to banner ads at the time, as the dot-com bubble burst, this system became our life preserver.