The Independent Music Companies Association (also known as IMPALA, originally the Independent Music Publishers and Labels Association) is a non-profit trade body established in April 2000 to help European independent music companies represent their own agenda and promote independent music in the interests of artistic, entrepreneurial and cultural diversity. Its offices are in Brussels, Belgium.The independents are in effect the small, medium and even micro operators. They are known as the independents because they are independent of the major music companies, known as the “majors”. Sometimes independents are referred to as SMEs (small and medium sized enterprises), like other companies of similar sizes in other sectors. 99% of music businesses are small, medium or even micro operators, accounting for 80% of all new releases and 80% of the sector’s jobs. The collective market share of the independents has shrunk from 40% to 20% due to concentration and under capitalisation.IMPALA’s stated mission is to grow the independent music sector, promote cultural diversity and cultural entrepreneurship, improve political access and modernise the perception of the music industry.There is one Chairman, Kees Van Weijen (Rough Trade Benelux), and one President, Jonas Sjöström (Playground). Executive Chair is Helen Smith and the Treasurer is Geert de Blaere (BIMA).The Board is voted in by members.Cultural SMEs are recognised by the EC, as well as national, regional and international decision makers, as vital to innovation and economic and cultural diversity. The EC said in 2007 that they needed specific support measures and in 2010 it adopted a Green Paper on Cultural Industries where it recognised the need to “level the playing field” for independents, particularly through competition rules, as well as the importance of making appropriate finance available. IMPALA also participates in WIN, the Worldwide Independent Network.