反向节目编排
... CPM (Cost Per Thousand): 每千人(户)成本 Counterprogramming: 反向节目编排 Coverage: 覆盖率 ...
区别编排
... 版块节目编排(blockprogramming) 区别编排(counterprogramming) 特别播映(stunting) ...
反向编排
由北京光线传媒发行的《泰囧》是在大片拥挤季节反向编排(Counterprogramming)成功的典型案例。不管影片本身如何鬼打鬼闹,《泰囧》是当下国内对于金钱和科技产品的迷痴以及对于上流社会向往的精辟写照和讽刺...
The adaptation proved effective counterprogramming to "Iron Man 3" by drawing an audience that was 59% female, according to exit polls.
WSJ: 'Iron Man' Tops Box Office; 'Gatsby' Enjoys Strong Debut
Almost as often as not, I now follow up my semi-regular scan of ESPN.com with a visit to Deadspin, for counterprogramming: the news and the dish.
NEWYORKER: Search and Destroy
"We consciously said we were counterprogramming the tent poles, but to have it work as well as it did is amazing, " said Richard Fay, Lions Gate's president of domestic distribution.
WSJ: Will Smith's 'After Earth' Flops at Box Office
counterprogramming:
counter- + programming