• 1. the moral evaluation: 道德评价
• 2. criteria of the moral evaluation: 道德评价标准
• 3. evaluation of the moral education: 德育评估

• 1.The moral evaluation is of hastening function for moral cognition, resonance role for moral feeling and control for moral action.
  道德评价具有对道德认知的催化功能，对道德情感的共振功能，对道德行为的制约功能。
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• 2.The moral evaluation is a special evaluation activity that people carries on the value judgement to the certain moral phenomenon.
  道德评价是人们对一定道德现象进行价值判断的特殊评价活动。
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• 3.The value-oriented mode is the base and premise of marketing moral construction, the moral evaluation is the resource of the stimulation and restriction mechanism.
  我国大型医药企业营销道德评价是我国大型医药企业营销道德激励约束机制实施的依据。
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