functional_equivalence_approach

1.And then it mainly talks about the functional equivalence approach to advertising translation.
主要是从文化和美学效果方面来论述怎样实现广告翻译的对等。
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2.Therefore, with the guidance of Jauss and Iser's Reception Aesthetics and Nida's Functional Equivalence, this thesis deals with the English version of Fortress Besieged through an aesthetic approach.
因此，本文以接受美学理论和奈达的功能对等理论为指导，从审美角度对《围城》英译本进行了研究分析。
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3.There is a principle of the translation of English advertisement — functional equivalence, and there are three approaches, namely, the literal approach, free approach and complementary approach.
英语广告词翻译原则——功能对等，并存在三种译法即直译法、意译法和弥补法。
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