• 1. core value proposition: 核心价值主张
• 2. brand core value proposition: 品牌形象的定义来源于品牌核心价值主张

• 1.This is the core value proposition for the IBM it Governance Approach.
  这是IBM IT治理方法的核心价值主题。
  dict.yoduao.com
• 2.Although it's broadened and deepened in many dimensions, the core intent of the brand and the core value proposition stayed the same.
  尽管它是在多个维度上被放宽，但是其品牌的核心目的和核心价值主张却始终如一。
  dict.yoduao.com

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