• 1. Marketing Myopia: 营销近视症 | 营销近视 | 营销短视症 | 行销短视症
• 2. marketing myopia detail: 行销短视

• 1.The marketing myopia is caused by product concepts.
  营销近视症是产品观念所导致的。
  dict.yoduao.com
• 2.“Marketing Myopia”, Harvard Business Review, July–August 1960
  “行销短视”，哈弗商业评论。
  dict.yoduao.com
• 3.However, the product concept can lead to marketing myopia.
  无论如何，产品观念会导致营销近视。
  dict.yoduao.com

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