abstract:The adjective or adverb viral and the noun virality may refer to any viral phenomenon, that is, an object or pattern that is able to induce some agents to replicate it, resulting in many copies being produced and spread around. For example, virality relating to social, cultural, emotional, and affective contagions that spread through socio-technical networks.
La photo de ces jambes, huilées ou juste peintes, est devenue un véritable phénomène viral. Après l'affaire de la robe, une nouvelle illusion d'optique enflamme Internet.