在现代市场营销观念指导下，企业应致力于为消费者服务，实现消费者“让渡价值”最大化。
Under the direction of the viewpoint of modern sales, enterprises should commit themselves to serving the customers to realize maximize the delivered customer-value .
经理股票期权(eso)作为从企业所有者的剩余收益中拿出来让渡给经理人的部分剩余利润的索取权，它是有成本的。
Executive Stock Option (ESO) incentive has cost because it is a demand on the part of executives for surplus value from the owner of the enterprises.
让渡价值是消费者认知价值，企业提供的让渡价值只有得到消费者的主观认知才具有意义。
The customer delivered value basically is the perceived customer value. Only the value of the products perceived by the customer will make the real sense.
菲利普·科特勒认为，消费者让渡价值是消费者购买决策的依据，消费者会购买那些他们认为能提供高让渡价值的产品。
Philip Kotler argues that, the customers make purchasing decisions according to the customer delivered value. They'll buy those products which bears the high customer delivered valued.
公司的定价越低，其产品的让渡价值越高，因此消费者购买公司的产品的激励就越大。
The lower price the company charges, the higher the delivered value of its offer will be, therefore, the higher the customer's incentive to purchase from the company.
公司的定价越低，其产品的让渡价值越高，因此消费者购买公司的产品的激励就越大。
The lower price the company charges, the higher the delivered value of its offer will be, therefore, the higher the customer's incentive to purchase from the company.
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