来自CIC:该图表指出那些经验分享类的帖子往往受到网友的热烈欢迎,这类型的帖子正成为网络口碑营销的主要手段之一。
From CIC: the above illustration figures out that the exp sharing post is amazingly welcomed by the netizens and it also turns out to be the one of the most effective approaches for IWOM.
互联网之外,病毒式营销被用来指“口碑(word-of-mouth),”“制造热点(creatingabuzz),”“整合媒体(leveraging the media),”“网络营销(network marketing)。”
Off the Internet, viral marketing has been referred to as "word-of-mouth, " "creating a buzz, " "leveraging the media, " "network marketing."
我们很清楚:网络营销的一个终极目标是品牌、口碑。
We are very clear: The one Ge ultimate goal of network sale is brand, public praise.
营销目标:制造网络口碑,传播产品卖点,深度教育用户,进一步扩大品牌知名度,提升品牌形象,增强用户信任度。
Objective: to build the public network praise, publicize the product and convince the users. Furthur enhance the brand awareness and brand image for higher customer credibility.
他们又告诉邻居、朋友或同事、轰!:我们参加口碑介一个共同的网络营销方式。
They in turn tell a neighbor, friend, or coworker, and BOOM! : we're participating in word of mouth referral, a common method of network marketing.
他们又告诉邻居、朋友或同事、轰!:我们参加口碑介一个共同的网络营销方式。
They in turn tell a neighbor, friend, or coworker, and BOOM! : we're participating in word of mouth referral, a common method of network marketing.
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