文章介绍了绿色营销的概念、意义。阐述了企业应如何实施绿色营销战略。
The paper introduces the concept and significance of green marketing, and it expounds how to carry out the strategy of green marketing in enterprise.
分析了企业推广实施ISO 14000的表现特征和制约“瓶颈”，提出ISO 14000认证企业必须倡导绿色营销战略。
Characteristics and bottleneck of ISO14000 implementing in enterprises are analyzed, and green marketing strategy is promoted for certified enterprises.
必须制定和完善环境标志制度及环境保护法律，以便保障绿色市场营销战略的实施。
The environmental mark system and environmental protection law must be enacted and consummated in order to guarantee the implementation of the green marketing strategy.
本文从宏观和微观两个层面对构建21世纪中国“绿色营销”战略机制做了阐述。
This text expatiate the China "green marketing" strategy mechanism of 21st century from the macro and tiny view two levels.
从战略的高度和战术的层面，对我国实施绿色市场营销的必要性和意义作了探讨。
The paper probes into the necessity and significance of Green Marketing from the high degree of the strategy and tactical level.
实施绿色营销是国际营销战略的大趋势，我国企业在这方面应该有一个清醒的认识，并积极付诸行动。
To carry out green marketing is the international marketing strategy big trend, our country enterprise in this respect should have a clear understanding of, and actively into action.
实施绿色营销是国际营销战略的大趋势，我国企业在这方面应该有一个清醒的认识，并积极付诸行动。
To carry out green marketing is the international marketing strategy big trend, our country enterprise in this respect should have a clear understanding of, and actively into action.
应用推荐