本文从学术的视角出发，主要研究广告语篇的宏观结构即英文广告的篇章组织模式。
This paper is within the domain of the academic discipline and mainly focuses on the macro-structure, that is, the patterns of text organization of English advertisements.
根据体裁分析理论，体裁的理据制约着文章的内容与形式，因此论辩类篇章也有着规律性的篇章组织模式。
According to the theory of genre analysis, the rationale behind a genre establishes constraints on its content and form.
修辞体裁研究和篇章结构论旨在分析独白语篇的组织模式。
Both rhetorical genre studies and text structure theory are for the purpose of analyzing the structural patterns of written monologues.
修辞体裁研究和篇章结构论旨在分析独白语篇的组织模式。
Both rhetorical genre studies and text structure theory are for the purpose of analyzing the structural patterns of written monologues.
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