从三个方面来研究伯克的新修辞学思想：认同修辞学，戏剧主义和符号体系。
Burke's ideas of new rhetoric are studied from three aspects: rhetoric of identification, dramatism and logology.
德曼在其《符号学与修辞学》中提到,在任何说出的话中语法和修辞间,存在着永恒的对立。
This is the point that de Man is making in Semiology and Rhetoric that there is a perpetual tension in any utterance between grammar and rhetoric.
语言修辞和图像修辞在符号性质、载体、感官特征、编码、解码、信息性质以及传输和接收、功能发生等方面都存在差异。
Language visual rhetoric is different from image rhetoric in the nature of symbol, characteristics of sense organs, coding and decoding, nature of message sending and receiving, and their functions.
作为劝说的手段之一，言语修辞一直以来是广告研究的核心内容，而视觉符号却一直不受重视。
As a means of persuasion, rhetoric has been the nucleus of research in advertisements with the verbal contents as the subject. The visual signs are constantly been ignored.
修辞就像一把用语言符号与非语言符号铸造的利器。
Rhetoric is like a tool of language and non-language symbols, which is closely related with social life.
其特点是通过词语、句式、修辞手法、篇章结构、标点符号、图表公式等因素的具体运用体现出来的。
Its main characteristics are reflected by the concrete use or arrangement of words, syntax, rhetorical devices, discourse structure, punctuation marks, graphs and formulae, etc.
标点符号不仅仅是把句子分开，更能表达作者的感情，起到修辞的作用。
Punctuation is essential to writing, which can not separate sentences, but also convey writer's feeling, playing rhetoric role.
本文从三个方面构建出伯克新修辞语篇分析模式的框架：同一修辞、戏剧主义和符号体系。
In this Burkes, Burke s ideas of new rhetoric are studied from three aspects: rhetoric of identification, dramatism, and logology, which constitute three dimensions of the framework proposed.
本文从三个方面构建出伯克新修辞语篇分析模式的框架：同一修辞、戏剧主义和符号体系。
In this Burkes, Burke s ideas of new rhetoric are studied from three aspects: rhetoric of identification, dramatism, and logology, which constitute three dimensions of the framework proposed.
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