定位市场营销理论中的一个重要概念,分析定位的本来含义,研究市场定位?产品定位和竞争定位三者的逻辑关系,具有重要的学术价值。
It is of importance in academic aspect to analyze the original meaning and to probe into the logic relationship among market positioning, product positioning and competition positioning.
在涉及的问题方面,我们要着重探讨您所面临的困难,进行行业分析,确定竞争定位,更重要的是要讨论“终极游戏”,即贵企业的总体目标。
Amongst other things we will explore your key frustrations, an industry analysis, your competitive positioning and most importantly the "end game" i. e. the overall objective of your business.
最后,我们想对所有学生定位,这样一来如果你们喜欢,你们就可以轻松地竞争办公室和暑期工作之类的。
Finally, we want to position all students so that you can easily, if you like, compete for things like your office and summer jobs.
虽然本地定位意味着与其他机场的竞争可能很小,但与本地会议设施供应商的竞争可能要大得多。
While the local orientation means that competition with other airports is likely to be minimal, competition with local providers of meetings facilities is likely to be much greater.
这一发现支持了康尼格拉集团对该产品定位的决定,即用该产品去和其他高质量冷冻餐竞争,而不是和减肥食品或健康食品竞争。
This finding supported ConAgra's decision to position the product against other high-quality frozen dinners rather than as a diet or health food.
这样的价格定位可能说明惠普并不打算在消费者购买决策时考虑的第一个数据(即价格)上展开竞争。
That's already a sign that HP is probably choosing not to compete on the one figure that all consumers immediately think of when buying, well, anything: price.
EQ-36雷达面临着来自几个方面的竞争,但目前火力定位操作人员已经显示出对EQ-36雷达的浓厚兴趣。
The EQ-36 faces competition from several sources, but current Firefinder operators have already shown interest in the EQ-36.
几年前,我们把后者的战略称作“定位竞争”。
Years ago, we called the latter strategy "repositioning the competition."
Where软件的竞争对手Poynt功能没有那么多,它使用GPS定位来提供邻近的汽油价格,并且也能显示当地的餐馆和影院信息。
Poynt, a competitor to Where was less full-featured. The app uses GPS location to offer nearby gas prices, and it, too, lists information about local restaurants and movies.
在价值网中的定位——识别竞争对手与合作伙伴,任何的网络效果都可以被用来为客户提供更多的价值。
Position in value network - identification of competitors, complementors, and any network effects that can be utilized to deliver more value to the customer.
然而主要的竞争参与者似乎已经明显地意识到这个机会,正在定位它们的服务来抓住这个机会。
However it seems clear that the major players are aware of this opportunity and are positioning their services to capture it.
有这样的竞争对手是不可避免的。随着太空科学技术的扩散,其他国家不再为像卫星全球定位系统这样的东西而讨美国欢心了。
Such competition is inevitable, as space technology spreads and other countries are no longer forced to rely on America's good offices for things like satellite-based global positioning systems.
虽然在此期间,我们的竞争对手推出了预订费减免政策与我们的低价定位开展竞争,但我们的机票销售量仍然增长14%;租车的天数稳步增加了15%。
Airline ticket sales grew 14% despite fee reductions introduced by our competitors during this period to compete with our low price positioning, and growth in rental car days was steady at 15%.
我们也使用品牌联合的策略,但和一些小的竞争对手相比,我们的品牌定位和品牌竞争力完全不同。
But at the same time if you look at us compared to some of our smaller competitors, our brand position and strength are immensely different.
业务人员关注有竞争力的特性,市场的时效性,对于其他产品的定位和开销。
The marketer is concerned with competitive features, time to market, positioning with other products, and cost.
使企业在其收益能力上相对其竞争者有差异的是企业在一些特殊资源与能力方面的定位。
What makes a firm different in terms of its profitability vis-a-vis its competitors is its position of some idiosyncratic resources and capabilities.
在解释了市场层面上的五种力量后,波特的定位观转向竞争者分析以解释市场内的差异。
Having explained five forces at the level of the market, Porter's positioning approach switches to competitors analysis to explain intra-market differences.
他们更愿意为一些其他的诸如数据备份和定位丢失的手机等的安全服务买单。这使得这一市场竞争越来越激烈。
They're willing to pay for other security-related services, including data backup or software to locate a lost phone, but the market for such convenience products is becoming highly competitive.
Galaxy Tab最终显示,它并不是定位为iPad的竞争者,而是一种新的移动设备:一种可以到处带的迷你平板。
The Tab ultimately reveals itself not as a competitor to the iPad but as a new class of mobile devices: a minitablet that is designed to go everywhere you do.
第六章是制订企业的市场竞争战略,根据企业的经营定位和市场细分,对不同类型的产品选择了不同的经营战略并付之实施。
The chapter VI is to make market competition strategy and choose proper management strategy with execution according to enterprise's management position and market subsection.
这些细节信息可以很好地帮助程序员来定位程序中的锁竞争,并且清楚地理解ConcurrentHashMap中哪个片段竞争最严重。
These details help programmers to locate the lock contention in the program and clearly understand which segments of ConcurrentHashMap contend most.
这就意味着它将不太可能与Fours quare和Gowalla进行正面竞争,而是走一条完全不同的地理定位游戏之路。
That means it's probably going to competing even less with the likes of Foursquare and Gowalla, and blazing a different trail focused on location-based gaming.
第四部分主要是目标市场的抉择与市场定位,以及学校竞争战略的确定。
Section four pays more attention to the market segment, positioning strategy and competition strategy.
iDECTiHome 的定位并不是要跟其它的Android电话来竞争,但是它确实将是你家里的座机电话的理想的替代品。
The iDECT iHome isn’t meant to ‘outspec’ any Android phones out there, but it’ll definitely be a great replacement for your cordless phone on your home landline, if you still have one, that is.
电子商务领域的竞争者,如美国的Ariba和CommerceOne,其公司的定位是为跨国公司的全球采购节省成本。
Rival e-commerce outfits, such as America's Ariba and commerce One, sought to cut multinationals' procurement costs.
品类定位之根本是洞察和占领消费者心智空间,既然是“洞察”和“占领”,那么需要更深刻的去了解消费需求和竞争状况。
Category is simply positioning insight and space occupying the minds of consumers, since it is "insight" and "occupation", then you need to go deeper understanding of consumer demand and competition.
凭借精益化组织架构和中国生产基地带来的效益优势,我们的产品定位将具有突出竞争优势。
With our product positioning, achieved through leveraging a very lean organization and the efficiency of a Chinese cost base.
GPS全球定位系统以其全球性、全天候、实时定位等优点显示出强大的生命力和竞争力,在航空、航天、航海及许多民用领域有着广泛的应用。
Global Positioning System(GPS)is a satellite navigation system designed to provide instantaneous three-dimensional position infbrmation almost anywhere on the globe at any time, and in any weather .
GPS全球定位系统以其全球性、全天候、实时定位等优点显示出强大的生命力和竞争力,在航空、航天、航海及许多民用领域有着广泛的应用。
Global Positioning System(GPS)is a satellite navigation system designed to provide instantaneous three-dimensional position infbrmation almost anywhere on the globe at any time, and in any weather .
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