除此之外，消费者民族中心主义对购买意向的影响。
Apart from that, consumers ethnocentrism has effect on purchase intentions.
在高消费者民族中心主义的国家，全球品牌固有的缺点。
In high consumer ethnocentrism countries, global brands have inherent disadvantage.
本研究以大卖场为刺激物，采用改进的消费者民族中心主义倾向量表，检验在零售店选择上的中国消费者民族中心主义倾向。
This research USES an improved consumer ethnocentrism scale to test the tendency of Chinese consumer ethnocentrism in the choice of hypermarket.
民族中心主义使消费者认为国内产品的质量比国外更好的产品，因此，他们更愿意买本地产品。
The ethnocentrism makes consumers think domestic products have better quality than foreign products, consequently, they are more willing to buy local products.
设计本问卷的目的为研究品牌原产地效应以及民族中心主义对消费者消费行为的影响。
This questionnaire is part of my project which looking at the country of origin of brand and ethnocentrism effect on consumer behavior.
设计本问卷的目的为研究品牌原产地效应以及民族中心主义对消费者消费行为的影响。
This questionnaire is part of my project which looking at the country of origin of brand and ethnocentrism effect on consumer behavior.
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