下一篇：电影能植入广告吗？
电影能植入广告吗？
事实上，在过去的十年中，植入广告一直呈上升趋势。
In fact, integrations have been growing each year for nearly the last decade.
可能的获利模式包括在信息中植入广告或各种圈子的商业赞助。
Possible profit generators include contextual advertising or commercial sponsorship of loops.
电影不是被广告制成的，所以我们的电影频道也不会这样植入广告。
Movies weren't made with ads in them. So, we'll never show them that way.
陈教授认为，这个规定出台后一定会有新的漏洞，比如在电视剧中植入广告。
Chen believes there will be new loopholes after the rules are issued, such as planted commercials in TV series.
冯小刚导演的《唐山大地震》因为过度植入广告，遭到媒体和大众的一致批评。
Rampant use of product placement in Director Feng Xiaogang's Aftershock has drawn criticism from the media and the public.
该小品讲述了一个向贫困学生捐款的故事，据悉，其之所以不获好评，主要是因为植入广告过多。
The main reason is that there were too many advertisements in it.
资深植入广告开发商，北京众思国际文化传媒公司员工蔡志勇认为，这种笨办法其实源于艺术和商业之间的冲突。
Cai Zhiyong, a veteran "embedded AD" developer with the United International Culture Communication in Beijing, says that awkwardness is a conflict between art and commerce.
在线视频还不算得上是对手，其中一个原因是观众不大喜欢植入广告，另外一点是很多此类广告制作低劣。
Online video is still not a serious competitor, partly because viewers are less tolerant of ads, partly because much of it is poor.
仅去年一年，对比第一季度与第四季度，广播电视网植入广告增加6个百分点，而有线电视增加9个百分点。
Last year alone, brand-placement activity jumped by 6 percent on broadcast and 9 percent on cable, comparing the first to fourth quarters.
据业内人士透露，已经有人想在姚晨的微博中植入广告，并提出每条微博至少支付给姚晨十万元，但都被其经纪人拒绝了。
According to industry insiders, Yao has been offered at least 100, 000 yuan for each post featuring product placements, but her agent has refused all offers.
对于一些人而言，冯小刚有时太过商业化了——他影片中的植入广告往往十分显眼，甚至这已经成为了一个笑柄。
For some, Feng may be too commercial at times - product placement in his movies is often conspicuous and has even become a laughing stock.
据业内人士透露，已经有人想在姚晨的微博中植入广告，并提出每条微博至少支付给姚晨十万元，但都被其经纪人拒绝了。
According to industry insiders, Yao has been offered at least 100,000 yuan for each post featuring product placements, but her agent has refused all offers.
这部135分钟的电影，贴片广告长达15分钟，相继明显地出现了酒类、银行、保险、手机、汽车和运动品牌的植入广告。
The 135-minute film contains six obviously product placements lasting 15 minutes, including alcohol, a bank, insurance, a cell phone, a car, and sportswear.
除了来自心怀嫉妒的女同学和男主角盛气凌人母亲的人为阻碍，可怜的女主角还要应付不计其数的植入广告：从奶茶到健身中心。
And envious female classmates and a forbidding mother are obstacles. And the poor girl has to deal with an endless line of embedded goods from milk tea to a fitness center.
除了来自心怀嫉妒的女同学和男主角盛气凌人母亲的人为阻碍，可怜的女主角还要应付不计其数的植入广告：从奶茶到健身中心。
And, envious female classmates and a forbidding mother are obstacles. And the poor girl has to deal with an endless line of embedded goods, from milk tea to a fitness center.
尼尔森iag的数据显示，2009年，广播电视的植入广告比前一年增长3个百分点，而在有线电视网上，这一数字则达到5个百分点。
According to Nielsen IAG, brand placements were up 3 percent in 2009 from the previous year on broadcast TV and 5 percent on cable.
如果叶峰同意在其发布的半数微博中植入广告，那么他每天将会有两万元入账。而他需要做的仅仅是打不到500个字，而这些内容则全部由公关公司提供。
If Ye agreed to include product placements in 50 percent of his posts, he could make 20, 000 yuan a day, just by typing fewer than 500 words, all of which are provided by pr companies.
值得注意的是，尼尔森的数据同时显示，若要使一次简单的植入获得更大的影响力，那么以植入广告结合传统广告的方式则会取得更加显著的效果。
Significantly, however, Nielsen data also suggests that while a simple integration can be powerful thing, the impact is heightened if the placement is coupled with a traditional AD.
2007年5月，美国社交网站“脸谱网”发布了一项称之为“开放平台”的新方案，邀请第三方软件制造商来为此项服务编写程序，并通过植入广告盈利。
In May 2007, Facebook unveiled an initiative called Facebook Platform, inviting third-party software makers to create programs for the service and to make money on advertising alongside them.
这是第一部为自己的商品做银幕植入式广告的电影。
It was the first movie to feature onscreen product placement for its own merchandise.
它在经济学中的应用与植入式广告有关，是杰克正在做的事情。
The application in economics is to do with product placement, something that Jake's working on.
隶属联合利华旗下，旁氏并不是联合利华植入《广告狂人》的第一个品牌。
Owned by Unilever, Pond's is not the conglomerate's first brand to appear on Mad Men.
这部剧集的前三季中出现了一些品牌，最近，我们通过《“广告狂人”新一季开播，植入式广告随之回归》一文对这些品牌背后的故事有了一些了解。
We recently looked at the stories behind some of the brands in the show's three complete seasons in Mad men is back, and so is product placement.
阿拉伯地区当地传媒公司的成功案例显示，通过订阅服务、提供赞助以及植入式广告，也能够获取滚滚财源。
The region's successful local media firms show that there is also lots of money to be made from subscriptions, sponsorship and product placement.
阿拉伯地区当地传媒公司的成功案例显示，通过订阅服务、提供赞助以及植入式广告，也能够获取滚滚财源。
The region's successful local media firms show that there is also lots of money to be made from subscriptions, sponsorship and product placement.
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