曾在当当网、《新周刊》等任职，2004年和邓裕强联合创办3G门户网。
文章从专题、封面设计、受众定位、经营方法等方面阐述了《新周刊》的差异化战略。
This paper demonstrates the differentiation strategy of New Weekly in topics, plot design, audience localization and management.
第一部分对《新周刊》杂志各个生命周期的品牌发展进行分析，包括引入期、转型期、成长期和成熟期。
The first part divides the development process of New Weekly into introduction period, reform period, growth period and mature period and analyzes them respectively.
周日新周刊，很受欢迎的一本杂志不这么认为。
要实现“中国最新锐的时事生活周刊”的定位，《新周刊》的专题策划势必要经历一个长期、艰难的过程。
To realize its localization as the Chinese most sharp event and life style periodical, its schemes of special topics have to go through a hard and long process.
要实现“中国最新锐的时事生活周刊”的定位，《新周刊》的专题策划势必要经历一个长期、艰难的过程。
To realize its localization as the Chinese most sharp event and life style periodical, its schemes of special topics have to go through a hard and long process.
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