战略联盟是厂商之间通过非所有权合并来联合其能力和资源以达到全球营销目标的一个长期正式的协议。
A strategic alliance is a formal, long-term agreement between firms to combine their capabilities and resources to accomplish global objectives without joint ownership.
在营销环节采用的是与经销商战略联盟。
In sale phase, we can establish strategy alliance with distributors.
同时指出品牌战略联盟是提升国内手机企业营销能力的重要途径。
At the same time, this dissertation point out that brand strategy alliance is an important approach to upgrade the homemade call phone enterprises' marketing capacity.
具有广泛的客户联系，广泛的战略联盟，和国际市场营销系统，该公司正积极参与全球经济的趋势。
With broad customer links, wide strategy union, and international marketing systems, the company is to actively participate in the trend of global economy.
接着本文从供应商之间、经销商之间、供应商与经销商上下游和经销商与供应商下上游之间等四个角度研究营销渠道战略联盟的形成动因。
Then it studies the changing factors of the formation of marketing channel strategic alliance from four point views such as in-supplier, in-dealer, supplier-dealer and dealer-supplier.
接着本文从供应商之间、经销商之间、供应商与经销商上下游和经销商与供应商下上游之间等四个角度研究营销渠道战略联盟的形成动因。
Then it studies the changing factors of the formation of marketing channel strategic alliance from four point views such as in-supplier, in-dealer, supplier-dealer and dealer-supplier.
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