品牌依恋不仅可以更好地预知较高层次的消费者行为反应,而且是强势品牌资产的重要来源。
Brand attachment can not only effectively predict the higher level of consumer behaviors but also constitute one of the critical sources of brand equity.
品牌依恋不仅可以更好地预知较高层次的消费者行为反应,而且是强势品牌资产的重要来源。
Brand attachment can not only effectively predict the higher level of consumer behaviors but also constitute one of the critical sources of brand equity.
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