RBS公司多媒体策略的两个要点。
Here's some two of the attributes of the RBS multimedia strategy.
不过，作为媒体策略，该策略行得通。
卡钦斯基所推行的混乱的媒体策略也是神乎其技。
当你建立了你的社会媒体策略，已经完成了75%的准备工作。
When you are creating your social media strategy, it's 75% preparation.
把公司的社交媒体策略传达给雇员并把让他们参与进来。
Tell employees about the company's social media efforts and get them on board.
没人真正清楚它到底该由哪一块负责，该由谁来制定最终的社交媒体策略。
No one is quite sure whose responsibility it is and who should ultimately deliver their organisation's social media strategy.
下面是是我想到的四个可以作为踏脚石来建立一个社会媒体策略的幻灯片。
Below are four slides that I created which represent stepping stones to developing a social media strategy.
它提供了一个框架，从事人力资源和法律部门在确定一个社会的媒体策略。
It provides a framework to engage the human resources and legal departments in defining a social media policy.
通过一个准确定义的、有吸引力的博客为你的社会媒体策略拉开帷幕。
Kick off your social strategy with a well-defined, compelling blog.
从与供应商的讨论中，我为企业们总结了如何策划、创建和执行社会媒体策略的五个步骤。
From these discussions I have developed five steps for a supplier on how to plan, set up and execute a social media strategy.
根据业务需求，提交媒体策略和客户投放方案、效果评估及相关数据等专业支持；
Submit media strategy and customer launch programs, impact assessment and related data and other professional support based on business requirements.
我之前已经写了一篇关于社会媒体趋势的文章，但在这篇文章中我将详述企业如何执行社会媒体策略。
I have previously covered trend driving social media adoption, but in this post I want to provide more detailed advice on implementing a social media strategy.
对于那些对自身的精英主义和高高在上引以为傲的时尚奢侈品牌来说，这可能是它们开展大众媒体策略的最大挑战。
For luxury fashion brands that pride themselves on elitism and inaccessibility, this may be the most difficult challenge in developing a social media strategy.
一个社会媒体策略应该把官方的社会媒体身份概述和机构的网址紧密联系起来去创造一个有目标指向的可理解的网站。
A social media strategy should tie official social media profiles to the organization's website to create a goal-oriented comprehensive web presence.
“我们利用这一群体进行调查，并为新产品寻求反馈。”负责社会媒体策略的员工robin Urbanski说道。
"We use this group for research and to get feedback on potential new products," says Robin Urbanski, an employee who helps to mold the carrier's social media strategy.
聚合内容技术是一个重要的工具来帮助你重新再版，并为其他一些社会渠道创造一些内容，媒体渠道是至关重要的一个社会媒体策略。
RSS technology is important as a tool to help you repurpose, republish, and create content in other social media channels which is crucial to the success of a social media strategy.
“要想进入心仪的学校，我必须更加努力才行。”25岁的库纳尔·达斯(Kunal Das)说，他在微软纽约分部担任搜索媒体策略师。
'I'm going to have to work a lot harder to get into the school I want,' says Kunal Das, 25, a search media strategist at Microsoft Corp. in New York.
在社会媒体策略中，遗漏掉一些步骤有时会导致使用社会媒体中的一些挫折，有时会导致组织对社会媒体的使用和它对组织的好处的完全不信任。
In social media, missing steps lead to frustration with using social media and sometimes complete disbelief in its use or good for the organization.
广告商必须调整他们的方法来接触这些受众，同时也必须调整他们的劝说策略来适应网络媒体。
Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.
如果你的商业策略中还没有社交媒体的应用，那么是时候跟上这个潮流了。
If your business strategy does not utilize social media, it's time to get with the program.
我们聊了很多话题，从个人理财到行为变化，劝说心理，营销策略，媒体及出版等行业。
We were spinning on all sorts of topics, from personal finance to behavioral change, the psychology of persuasion, marketing, strategy, media, publishing.
仅凭大规模媒体轰炸或是采取协作策略，还不足以做到这一点，更频繁地交付软件才是关键。
This happens more as a result of delivering software more frequently than as a grand social media or collaboration strategy.
奇怪的的是两家公司东山再起的计划取决与给出令人满意的具有吸引力的条件，因此广告业务——在线策略使很多媒体公司失望。
Peculiarly, both firms' comeback plans hinge on giving away content to attract traffic and thus advertising-an online strategy that has disappointed many media companies.
制定全面的互联网营销策略，包括搜索引擎优化、点击付费广告、电子邮件营销和社会媒体推广。
Develop a comprehensive Internet marketing strategy that includes search engine optimization, pay-per-click, email marketing, and social media.
社交媒体不是一个广告活动，它需要长期策略。
你对这些社会化媒体营销策略有何见解？
例如，可以将用于媒体文件的文档类型的存储策略指定给具有大容量的磁盘。
For example, you might assign a document class's storage policy used for media files to disks with very large capacity.
例如，可以将用于媒体文件的文档类型的存储策略指定给具有大容量的磁盘。
For example, you might assign a document class's storage policy used for media files to disks with very large capacity.
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