商标策略与管理作为企业实现商标战略目标而采取的具体方法和措施，主要体现在商标的选择、注册、使用、宣传和保护等方面。
As the main approach for enterprises to achieve the strategic goals, trademark management refers to the choice, registration, use, propaganda and protection of trademarks.
另外几个市场专家质疑恰好在此时吹捧通用商标的明智性，指出一个有威严的沉默也许是最好的策略。
Several other marketing experts question the wisdom of touting the GM brand at all right now, suggesting a dignified silence might be the best policy.
只在给予部分资料如规格和材质的情况下，由参与者决定要创造的产品(一个有关气候改变的棋类游戏)，并且，每个人都要将问题写在卡片上，为产品起名，定商标及市场策略。
Given a few guidelines on size and materials, they decided what to create (a board game about climate change), wrote a deck of question CARDS, and came up with a name, logo, and marketing strategy.
许多公司使用强而有力的商标图像和品牌力量策略性地扩展他们的企业。
Many companies use the advantage of a strong brand image and brand power strategically to expand their businesses.
本文主要对无形资产管理中的专利管理策略，商标管理策略和商业秘密管理策略进行了探讨。
The article deals with the problem of managerial strategies over the patent, trademark, trade secret of the intangible assets.
运用感性设计、感性商标、感性包装、感性价格、感性广告、感性销售等策略来实现目标。
To realize their aims, they should adopt such perceptual strategies as design, trademark, package, price, advertisement and marketing, etc.
药物公司使用了同样的影响策略，他们将药物商标名与具体化的快乐的、成功的、有活力的人物联系起来。
Drug companies use the same influence strategies by associating their brand-name drugs with images of happy, successful, vibrant people.
本文将从权力话语的角度探讨商标名称的翻译，并小议在权力话语理论指导下商标翻译的策略。
This paper analyses the translation of the brand names from the viewpoint of the theory of power and discourse and discusses the translation tactics under the guidance of the theory.
运用感性设计、感性商标、感性包装、感性价格、感性广告、感性销售等策略来实现目标。
To realize their aims, they should adopt such perceptual strategies as design, trademark, package, price, advertise...
运用感性设计、感性商标、感性包装、感性价格、感性广告、感性销售等策略来实现目标。
To realize their aims, they should adopt such perceptual strategies as design, trademark, package, price, advertise...
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