关键在于提升品牌力，打造强势品牌。
The key point is to promote brand competitiveness and build famous brands.
直面危机，如何塑造品牌力？杨兴国。
但其实品牌不等于名牌，只有到了名牌阶段才谈得上品牌资产、谈得上品牌力。
But in fact does not mean that brand-name brand, the only brand to brand equity stage before we talk about, we talk about brand power.
品牌是快速消费品市场竞争的利器，然而我国本土企业在与国外企业的竞争中品牌力明显不足。
Brand is a competitive weapon of fast-moving consumer goods market, but the Competitiveness of China's local enterprises' brand is obviously less inadequate than foreign enterprises.
顺应市场和行业的发展趋势，房地产企业之间的竞争从产品力层面上升到品牌力层面，将成为必然。
Complying with the development trend of the market and trade, the competition between real estate enterprises rises to the brand strength aspect from the products strength aspect, become inevitable.
对于广告公司来说更为重要的品牌力、创造力与服务力等重要价值并没有得到关注与有效统计及分析。
The values of branding, creativity and service, which are considered more important to advertising companies, don't catch much attention and analyzed.
品牌的意义在于企业的骄傲与优势，当公司成立后，品牌力就因为服务或品质，形成无形的商业定位。
Brand meaning lies in the enterprise's pride and advantage, when the company is established, brand because of service or quality, forming invisible commercial positioning.
正如当人们谈及现实主义风格作品，脑中能够立刻浮现出代理此类作品的画廊，这便是品牌力的体现。
As people were talking about the realism, they can easily to find out, from their memories, the galleries which act for this type of artworks.
企业在面对市场全球化时，人力、物力、财力、技术力、生产力、销售力、品牌力、管理力等营销资源越来越稀缺。
Enterprise 's marketing resources including men power, capital, materials, sale, management, technology and so on are more and more rare while facing of globalizing market.
随着企业之间的竞争形式由产品力竞争向品牌力竞争的转变，品牌正成为企业掌握的最有效的竞争手段，相应地，有效的品牌管理亦成为企业制胜的关键。
With the shift of competition from product to brand, the latter has become the most effective means for enterprises to win the competition, which thereby reinforce the brand management.
这会导致建立一个缺乏自信、顺从、影响力低的非领导者的品牌，阻碍他们的成长和职业发展。
This leads to building a brand of underconfident, submissive, low-impact non-leaders and hampers their growth and career advancement.
现在，华为、回力和李宁等中国品牌以高质量而闻名。
Now Chinese brands such as Huawei, HuiLi and LiNing are famous for their high quality.
电子出版商可能会分走一部分杂志市场，但是拥有严格评论标准和忠实读者的杂志品牌应该仍有竞争力。
It may be that e-publications will eat up part of the magazine market, but brands with a strong editorial line and loyal readers should fair pretty well.
只有那些有关联的、为人熟悉其持续的广告宣传，对加强消费者心中的品牌影响力最为有效。
Advertising that is relevant, familiar and consistent is what works best at reinforcing a brand in the consumer's mind.
妮维雅正利用它的品牌号召力在新兴市场赢得忠实用户。
Nivea is using its brand strength to win loyalty in emerging markets.
比克斯先生说，一个答案是利用品牌的保护力。
One answer, says Mr Bewkes, is to take advantage of the protective power of brands.
经营利润增长了13%，这表明了度假打包产品的反弹和我们品牌的影响力。
Profit from operations grew 13%, demonstrating the resilience of the package holiday and the power of our brands.
作为消费者，我们也不应被公司和品牌的环保行动转移注意力。
Neither should we be put off the scent as consumers by the greening of companies and brands.
我们也使用品牌联合的策略，但和一些小的竞争对手相比，我们的品牌定位和品牌竞争力完全不同。
But at the same time if you look at us compared to some of our smaller competitors, our brand position and strength are immensely different.
你引进贝克·汉姆的原因之一正是在于他作为一名球员产生的影响力和品牌效应。
Part of the reason you bring David Beckham in is for this power behind the player and the brand.
聪明的营销人员将利用搜索提高他们线下品牌建设的效果。这样做最终将建立他们品牌整体的影响力。
Smart marketers will leverage search to improve the efficacy of their offline branding efforts, and in doing so, ultimately build the overall strength of their brand.
接下来，将所有的资源、人力和注意力放在一个品牌上，也可带来额外的战略优势。
Then there is the added strategic advantage of focusing all the resources, staff and leadership on a single brand.
多年来，移动运营商玩着一场微妙的游戏，在手机制造商的品牌影响力与自身对客户关系的控制和对手机的补贴意愿之间寻找平衡。
For years mobile phone operators played a delicate game, balancing the power of phone manufacturers' brands against their own control of customer relationships and a willingness to subsidise handsets.
你将如何与这一代沟通？更重要的是，如何捕捉他们有限的注意力做到忠诚的品牌宣传？
How can you connect with this generation and, more importantly, capture their limited attention to create loyal brand advocacy?
削减成本的例子包括：削减供应商和充分利用喜达屋品牌的集团购买力等。
Some examples of cost cutting include, consolidating vendors and leveraging the collective buying powers of Starwood's brands.
恢复我们的良好声誉，重振我们品牌的号召力从不同的角度讲是与稳定金融领域同样具有挑战性。
Restoring our good name and reviving the appeal of our brand is in many ways as great a challenge as stabilizing the financial sector.
《世界报》需要果断地保留它的品牌和社论的影响力。
Le Monde needs to act decisively to preserve its brand and editorial influence.
网站提供英语日语两种语言，并为日本消费者提供日元支付服务，使得品牌更具有亲和力。
Launching their site in both English and Japanese and offering Japanese consumers the option to buy in yen made their brand easily accessible.
网站提供英语日语两种语言，并为日本消费者提供日元支付服务，使得品牌更具有亲和力。
Launching their site in both English and Japanese and offering Japanese consumers the option to buy in yen made their brand easily accessible.
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