在这一章中，从两个角度去探讨广告的反美学性。
In this chapter, from two points to find the anti - aesthetic of advertising culture.
日常生活的审美化非但没有给美学带来多少荣耀，相反使美学执着于“此岸”，进而走向异化、走向反美学。
Aestheticism for daily life does not bring honor to aesthetics. On the contrary, it makes aesthetics stick to "this-side" and further into alienation and anti-aesthetics.
日常生活的审美化非但没有给美学带来多少荣耀，相反使美学执着于“此岸”，进而走向异化、走向反美学。
Aestheticism for daily life does not bring honor to aesthetics. On the contrary, it makes aesthetics stick to "this-side" and further into alienation and anti-aesthetics.
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