企业自诞生之日起，就不间断地进行着企业文化传播活动。
Corporate culture communication have been being carried out continuously from the birth of corporate.
文章运用传播学理论和企业文化理论，论述了企业文化传播的主受体二重性的问题。
This thesis elaborates the duality of source and receiver in the communication of corporate culture by using the theories of communication and corporate culture.
第三章分析出版企业建设的相关问题：出版集团的企业文化建设和出版企业文化的传播。
The third one is about the other questions on enterprise culture that includes the constructing of the enterprise culture of publishing group and the communication of the enterprise culture.
本文还论述了出版企业文化建设的其他相关问题：出版集团的跨文化管理和出版企业文化的传播。
The paper also states other questions about enterprise culture that includes the management of cross-culture and the communication of enterprise culture.
本文从整合营销传播的角度探讨了海尔集团广告营销策略与企业文化策略整合的新境界。
This paper discusses a new state of integrated advertisement marketing and corporation culture strategy of Haier Group according to Integrated Marketing communications.
分析总体上从三个方面展开，他们分别是韩国乐天集团的韩国本土特色的企业文化、品牌管理的各种谋略指导、以及对外传播策略。
Analysis from three aspects in general, they are native Korean Lotte Group, Korea's corporate culture, brand management guidance of the various strategies and external communication strategies.
熟悉企划传播、企业文化建设工作；
利用故事传播和推广企业文化，是实施企业文化治理的重要手段之一。
And many new wine companies have also started to attach importance to corporate culture-building and promotion of wine culture.
最后，从品牌传播，以体验为导向的服务营销，渠道建设，创建以服务为导向的企业文化的品牌策略进行了讨论。
Finally the article discuss the brand tactics covering brand communication, service rooted in experiencing marketing, channel marketing, building corporation culture oriented in service concept.
本文是从企业内刊的界定谈起，明确了企业内刊可以作为传播学所研究的对象，其所传播的文化核心是企业文化。
This paper starts from the definition of enterprise non-magazine and specifies that enterprise non-magazine can be the object of the study of communication and cultural core is enterprise culture.
另外，企业文化的形成和传播是以人和人的活动为载体，因而人是企业文化的中心。
Furthermore, since the forming and spreading of corporate culture need people to be the carrier, people is the center of corporate culture.
另外，企业文化的形成和传播是以人和人的活动为载体，因而人是企业文化的中心。
Furthermore, since the forming and spreading of corporate culture need people to be the carrier, people is the center of corporate culture.
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