由明星代言的产品和服务比没有广告的销售量更高。
Thee commodities and services advertised by super stars tend to enjoy higher sales than those not advertised.
在购买明星代言的产品前三思而后行是百益而无一害的。
It does no harm to think twice before buying the products advertised by the stars.
如果明星代言人的曝光度更频密，我会买该明星代言产品。
I will purchase the endorsed product if the celebrity endorsers appear more frequently.
请问阁下记得以上的明星代言人是代言哪一个运动品牌吗？
Do you remember which the celebrity endorser endorsing which sports brand?
有关明星代言广告的问题，已经成为近年来新闻传媒界的热点。
Problems about celebrities advertising has become a hot media news in recent years.
如果明星代言人的曝光度更频密(如杂志、电视)，我会更相信该产品。
I trust more on the product if the celebrity endorsers appear more frequently. e. g. on magazine, television, etc.
第二部分是本文的重点，主要对明星代言虚假广告涉及的法律问题进行了梳理。
The second part is the focus of this article. The main pairs reveal some legal issues of star endorsement of false advertising.
介绍了媒体传播代言人分两类，明星代言人与卡通形象代言人，两类型各有特点。
The endorser of media communication has been divided into two categories, which are endorser and cartoon image endorser, and they both have their features.
此外，明星代言虚假广告需要承担相应法律责任。他们只能推荐自己使用过的产品。
Moreover, celebrity endorsers can be held responsible for false claims in ads. They can only recommend products that they've used themselves.
奶粉事件为明星代言敲响了警钟，它预示着那些明星“有奶便是娘”的时代的结束。
Milk powder incident was a wake-up call star endorsement, it indicates that those stars "milk is the mother" of the end of the era.
此外，明星代言虚假广告需要承担相应法律责任。他们只能推荐自己使用过的产品。 。
Moreover, , celebrity endorsers can be held responsible for false claims in ads. They can only recommend products that they've used themselves.
一位加盟者在节目中说，她之所以相信这些网站上的信息，原因之一就是这些明星代言人。
The CCTV program quoted one franchisee saying that she believed the information published on the Web sites partly because of the celebrities that endorsed them.
近年来，蕾琪以明星代言的形式来带动品牌形象，于2007年诚邀著名主持人——李湘，携手合作。
In recent years, Lchear is bring to star in form of star symbolize to lead brand image. We are invited the famous for chair - LiXiang to work together.
仅举一例：濮存昕，一个家喻户晓的人物，作为中国艾滋病基金会的明星代言人，有助于中国艾滋病防治事业。
Toname only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.
已有的研究表明，影响明星代言最终效果的因素各种各样，但从总体上而言，使用明星代言人在目前而言不失为一项较为有效的广告手段。
Research has shown that a variety of factors affect the final results of celebrity endorsements, but generally speaking, celebrity endorsement can be regarded as a effective means.
这里只举一个例子，濮存昕是一位家喻户晓的人物，作为中国艾滋病基金会的明星代言人，他为中国的艾滋病防治事业做出了很大的贡献。
To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.
公司会邀请明星，甚至卡通人物来为产品代言。
Companies invite stars, and even cartoon characters to stand up for the products.
谈到明星，人们总会将他们与贵重礼品及奢侈品代言联系在一起，但这也不是放之四海而皆准的，比如电视真人秀《泽西海滩》的演员们就遭遇了这样一场尴尬。 美国知名服饰品牌A&F请求（几乎可以说是恳请）《泽》剧演员不要再穿他们品牌的衣服。
With celebrity often come expensive gifts and swanky brand endorsements, but in the case of the cast of Jersey Shore, Abercrombie &Fitch is begging—nearly pleading—that they stop wearing its line.
广义上说，这种广告推广方式与广告商们签约超级明星(如凯瑟琳·泽塔·琼斯与T -Mobile)或超级体育明星(如大卫·贝克·汉姆与摩托罗拉)作为广告活动或产品推广的代言人的做法没有什么不同。
Catherine Zeta-Jones and T-Mobile or superstar athletes e.g. David Beckham and Motorola as spokespeople for AD campaigns or for product endorsement deals.
这些广告没有被虚饰过度，而是将女明星们置于一种闲适和家居型的情景中，让我感到是一种代言游戏的不错的办法。
The commercials aren’t over glamorized, and usually depict the celebrity in a casual, home type setting, which I feel is a good way to represent gaming.
任天堂聘请了像碧昂斯、凯莉·安德伍德、妮科尔·基德曼这样的女明星作为某类游戏的代言人。
Nintendo has recruited female celebrities such as Beyonce ', Carrie Underwood, and Nicole Kidman to be spokespeople for certain games.
所有的媒体和娱乐公司应限定娱乐明星只能代言健康的食品和饮料。
It says all media and entertainment companies should limit the licensing of their popular characters to food and beverage products that are healthy.
他是代言清洁产品的大明星，死于周日。
He's the great pitchman who starred in commercials for cleaning products, and he died Sunday.
名人和名牌之间一直以来都有着一层互惠互利的融洽关系：那些名牌厂商总是一窝蜂地扑向明星，博取他们的认可，使其成为自己的品牌代言人。
Celebrities and brand names have long had a cozy, mutually beneficial relationship, with designers rushing to snag seals of approval from stars.
手机行业的分析人士和咨询师称这些只是小试牛刀，随着明星希望将自己的特许经营权拓展进数码世界，将会涌现大量名人代言和好莱坞冠名的应用。
Mobile industry analysts and advisers say these are just the first in a coming flood of celebrity-endorsed and Hollywood-branded apps, as stars look to extend their franchises into the digital world.
手机行业的分析人士和咨询师称这些只是小试牛刀，随着明星希望将自己的特许经营权拓展进数码世界，将会涌现大量名人代言和好莱坞冠名的应用。
Mobile industry analysts and advisers say these are just the first in a coming flood of celebrity-endorsed and Hollywood-branded apps, as stars look to extend their franchises into the digital world.
应用推荐