我们成天研究记者的想法，为杂志和网站撰写文案和进行编辑。
We spend our days looking at ideas from journalists, writing copy for the magazine and website and editing.
提案不仅包括开发中网站的文案。
The proposal should not just include the offer of writing copy for their website under development.
优化成功：提案不仅包括开发中网站的文案。
Optimizing success: the proposal should not just include the offer of writing copy for their website under development.
这里就需要体现营销者比聪明的广告文案高明之处了。
在进一步阅读文案之前，访客可以了解到一点内容概要。
Without reading the copy any further, visitors should be able to understand what this bit of content is about.
我年轻，初出茅庐，仅仅拥有几年的文案经验。
I was young, not long out of college, and possessed only a few years of documented experience.
解决办法：找一个新文案，或换一家广告公司。
Solution: Get a new AD writer or remove the handcuffs from the one you've got.
而当你向客户提供文案时，正是你与客户加深关系的时候。
When you provide copywriting, you develop a deeper relationship with your clients.
要确保那些文案的文化背景正出自目标市场区域。
Make sure the writer is from the cultural background he or she is trying to reach.
文案即是设计，大多数应用程序都有糟糕的文案。
Writing is designing and most applications have terrible writing.
长时间工作是文案律师一天填14个小时的表格。
Long work is what the lawyer who bills 14 hours a day filling in forms does.
把文案出售给你的客户，让他们网站获得更好的销售和效果。
When you sell copywriting to your clients, their websites will achieve more sales and better results.
他们可能善于撰写小册子，但做网页文案并不适合。
They might be good at writing brochures, but are unlikely to be the most qualified for web copywriting.
如果你客户确定需要，文案应该准备提案，并给到你。
If you will be billing your client, they should prepare the proposal and send it back to you.
而如果你销售文案服务，不但提高效率还加快了网站部署的速度。
When you sell copywriting services, you improve efficiency and the speed of website deployment.
一定要确保你的文案开头是否能够有效地介绍你的特点。
Ensure that the beginning of your bio provides an effective summary of your sound.
作为文案人员，我最大的挫折之一是为一个设计不良的网站写内容。
As a copywriter, one of my biggest frustrations is writing copy for a website that's poorly designed.
不过他们将会获得足够多的联系，每天练习上七八条文案。
But they'll get plenty of practice, doing as many as seven or eight write-ups a day.
每次客户要询价的时候，询问一下他们在项目中是否要接受文案建议。
Each time a client requests a quote, ask if they would like to receive a copywriting proposal on their project.
客户没有及时给你发送文案即浪费了时间也可能因而错过项目截至日期。
Time can be wasted and deadlines missed by a failure of clients to send you copy on time.
联系现有的客户，询问他们是否需要一个建议文案以改善他们的网站内容。
Contact existing clients and ask them if they would like to receive a copywriting proposal to improve their website content.
你曾经有没或者考虑过向客户销售文案服务呢？欢迎在评论谈谈你的看法。
Do you or have you considered offering copywriting services to your clients? Please share your views in the comments!
在你能写出一份好的文案之前，你需要了解人们实际上如何浏览你的网站。
Before you can write good copy, though, you need to understand how people will actually view your website.
确保你文案搭档会提供连续的月度服务：博客，新闻，文章和社交媒体等。
Make sure your copywriting partner offers services that they could use month-after-month: blog posts, newsletters, articles and social media engagement.
您的广告文案和对用户行动的呼吁应该在用户需求和企业目标之间有所平衡。
Your AD copy and call to action should balance the users' needs with your business objectives.
如果你需要销售文案，你应该找一个了解分离测试和多元测试的知识的文案。
If you require sales copy, you should only work with a web copywriter with knowledge in split and multivariate testing.
没什么，说实话，我可以利用这段多余的时间赶一赶一些文案工作。
Mr. Jones: No problem at all. To tell you the truth, I could use the extra time in my schedule to catch up on some paperwork.
有经验的文案甚至知道如何捕捉你的客户的语音语调从而完善客户的销售业务。
An experienced copywriter will know how to capture your client's tone of voice and deliver improved sales for their business.
我非常渴望加入他们——自信我的写作技巧可以轻易和任何一个文案头头媲美。
I was eager to join them - and confident that my writing skills were easily a match for any copywriting guru.
一个称职的网站文案大都会知道了解HTML，对客户的CMS系统感觉良好。
A competent web copywriter will know HTML and feel comfortable inside your client's CMS.
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