利用统计技术对顾客感知质量和感知价格进行市场定位可以解决品牌市场定位中存在的一些问题。
Analyzing customer perceptive quality and price by statistical techniques could solve some issues in brands positioning research.
有三个因素在其中扮演非常重要的角色:资产价格变动、投资者对主权债务风险的感知,以及公众对预算赤字的态度。
Three factors, especially, will play a big role: the behaviour of asset prices, investors' perceptions of sovereign-debt risk and public attitudes to budget deficits.
本研究从前因和后果两个方面来构建价格感知公平的理论框架。
This research is constructed from two aspects: the antecedents of the perceived price fairness and the consequences of it.
通过提高消费者的价格感知公平或者减少复负面情绪,可以提高消费者的满意度和忠诚度。
To improve the customer satisfaction and loyalty, one method is to developing perceived price fairness and reducing negative emotions.
相对于其它抗癌治疗,价格也反映了基因泰克公司对药品的感知价值。
The price also reflected Genentech's perceived value of the drug compared with other cancer treatments.
怎样去转变员工心态,让员工们不再仅仅关注保险费率价格表,而是收集浩瀚数据去感知未来风险因素?
How can the employee mindset, that looked to tariffs for the premium rates be persuaded to look at and collect the vast data that is required to price risks to fit the perceived risk factors?
借助该模型,本文从更深层次分析了价格策略和价值公平感知对消费者忠诚度的影响。
With this model, the article make a deeper analysis of the strategy the value of a fair price perception of the impact of consumer loyalty.
实证结果表明:朋友推荐、法律保障、价格、产品种类等因素对消费者在线购买的感知风险均有显著影响,而零售商声誉和规模、产品信息的影响作用不明显;
The results show that, friends'recommendation, law protection, and product category have significant influences on perceived risk, while Internet vendor's reputation and size, product information not.
相对价格对感知质量具有显著的正向影响作用;
Relative price affects perceived quality remarkably and positively;
并设定感知质量和感知质量价格比两个因素对感知绩效进行衡量。
Furthermore, perceived quality and perceived quality-price ration are used as perceived performance metrics.
相对于价格促销频率,价格促销幅度对消费者感知的“品牌提供的折扣量”的影响更大,更能影响价格促销对消费者的吸引力。
The margin of price promotions has an even greater influence on consumer perception of discount volume. Deep price promotions seem more attractive to consumers.
本研究也发现卖方声誉、待售商品价格以及买方风险态度等因素对买方的感知风险有重要的影响,而感知风险又影响买方是否采用第三方担保服务的决定。
This study also finds that sellers 'reputation, product price, and buyer's risk attitude has a significant effect on buyer's risk perception, which influences his OES adoption decision.
众多的理论与实践研究都证明,消费者内心的价格标准——参考价格是决定其价格感知的核心因素。
This paper examines how consumer characteristics and the process by which consumerutilize multiple internal reference prices to evaluate the offer value.
本文把消费者分为普通型、养殖风险感知型、价格敏感型以及高风险感知型四类。
Consumers are divided into ordinary type, risk-aware, price-sensitive and high-risk-aware four classes.
本文把消费者分为普通型、养殖风险感知型、价格敏感型以及高风险感知型四类。
Consumers are divided into ordinary type, risk-aware, price-sensitive and high-risk-aware four classes.
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