失败的品牌延伸不会影响品牌日后的品牌延伸。
The failure of brand extensions introductions won't affect the brand trust of up coming brand extension.
提出品牌延伸模型与农产品品牌评估的改进方法。
Bring forward the improved models of brand extensions and agricultural brand assessment.
这个问题成为研究品牌延伸原理和决策的基本出发点。
This research is the springboard of brand extension principles and decision - making processes.
另外的情形，品牌延伸不成功并会冲淡原有的品牌资产。
In other cases, the extensions are unsuccessful and can dilute the original brand equity.
有效进行品牌延伸的重要途径是提炼产品品牌核心价值。
The important way that extend the brand effectively is to refine the key value of brand.
因此，本文将从消费者角度研究影响奢侈品品牌延伸的因素。
Therefore, this paper will study the factors which affect the luxury brand extension from consumer's point.
运用实证研究的方法研究品牌联想对服装品牌延伸评价的影响。
The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
而品牌延伸是指企业借助现有的品牌进入新的业务领域或推出新产品。
Brand extension means the new business field an enterprise enters or new product the enterprise presents on the basis of the current brand.
品牌延伸是企业直接获得利益并不断积累和扩大品牌资产的重要手段。
Brand extension is an important means by which corporation directly gain profits and endlessly accumulate and expand their brand assets.
相反，纵向品牌延伸包括改变产品的配方、装和定价，以接近更多顾客。
By contrast, vertical brand stretching involves a change in product formulae, packaging and pricing to reach a wider range of customers.
产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。
Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.
品牌延伸策略背后的理念在于，顾客因为已经熟悉某种品牌名称而接受新产品。
The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
“品牌延伸方向”与“品牌类型”之间的交互效应对品牌资产也有极显著的影响。
The interaction between extension direction and brand type significantly affects brand equity as well.
采用何种方法进行品牌延伸，关键在于对品牌延伸风险和品牌资产增值之间的权衡。
How to stretch brand, the key is to balance between brand extending risk and brand asset increment.
在理论研究的基础上，本文选择了从消费者角度对品牌延伸的决策及评估进行研究。
Based on the theoretical summary, the paper chooses to research brand extension from the point of consumer.
许多企业为了进一步扩大生产规模，增加市场份额，越来越热衷于采用品牌延伸策略。
To expand production scale and increase market share, a lot of enterprises become more and more enthusiastic about the strategy of brand extension.
以往对品牌延伸效果的评价大多采用定性分析，主观性强，难以消除人为因素的影响。
The appraisal of brand extension has been carried through by the way of qualitative analysis before, which makes it difficult to eliminate the influence of contrived factors.
品牌延伸战略是指导企业品牌延伸活动的总的谋略，因此我们有必要对其进行战略管理。
Since brand extension strategy is the total scheme that guides the whole of brand extension activities, we should go on strategic management for brand extension.
论文对企业多元化战略、品牌、品牌资产、品牌延伸、品牌延伸绩效的内涵进行了界定。
The dissertation gives the clear definition of diversification strategy, brand, brand equity, brand extension, and brand extension performance.
如何在高度竞争的市场上，成功地实施服饰品牌延伸策略已成为服装行业思考的重要课题。
In a highly competitive market, how successful implementation of apparel brand extension strategy in garment industry has become a significant issue.
副品牌策略作为企业多元化经营的策略选择，既可以避免品牌延伸陷阱，又可节约宣传费用。
By - brand strategy as the choice of enterprises can not only avoid falling into "brand - extending - trap", but also save large propaganda expenses.
在第四章借助DEA方法结合快速消费品的特点构建了快速消费品品牌延伸有效性分析模型。
In the fourth chapter, the thesis built an efficiency analysis model of FMCG brand extension in the presence of DEA methods and combining the characteristics of FMCG.
二是品牌的扩张理论，包括品牌竞争的内涵，品牌推广的内涵、品牌延伸的内涵、作用、风险。
The latter theory comprises meaning of brand competition, brand spread and that of brand expansion and its function and risk.
在第一章绪论中，从国内外快速消费品品牌延伸的实际情况出发阐明了本文研究的目标与意义。
In the first chapter, this thesis set out the objectives and significance of this study from the actual conditions of domestic and international FMCG brand extension.
还要从品牌定位、品牌传播、品牌沟通、品牌改进、品牌延伸和品牌保护等角度进行品牌管理。
Also, on brand management, we should take precautions from the brand positioning, brand spread and brand communication, brand improve, brand extension, brand protection perspective.
品牌延伸是企业在推出新产品过程中经常采用的营销策略，也是提升品牌权益利用的重要方式。
Brand extension is often used as a marketing strategy for the enterprise to introduce new products, and also it is an important way of utilizing the brand equity.
品牌延伸是企业在推出新产品过程中经常采用的营销策略，也是提升品牌权益利用的重要方式。
Brand extension is often used as a marketing strategy for the enterprise to introduce new products, and also it is an important way of utilizing the brand equity.
应用推荐