经济变局下，品牌传播策略出现了什么新变化？
What's the digital marketing strategy for brand Communications under economic transition?
最后，服装品牌传播强调传播的高效率。
Lastly, clothing brand communication emphasis high effective rate.
本文论述了电视品牌传播的内涵、模式及特点。
The paper addresses intension, mode and characteristic of television brand communication.
其次，服装品牌传播强调与消费者之间充分的交流。
Secondly, clothing brand communication emphasis the full exchange between brands and consumers.
作为品牌传播的基础和前提，定位的重要性不言而喻。
As the basis and prerequisite of brand communication, the importance of positioning is obvious.
论述了品牌传播的起源和背景以及品牌内涵的理解与进化；
In this part, we discuss the origin of Brand Communication and how people understand brand in the history of brand development.
戈什(1990)定义了自己的品牌，品牌传播委托制造生产。
Ghosh (1990) defined own brand as the brand that retails consign manufactures to produce.
中国企业已经取得了很大的进步，将洞察力融入到品牌传播中。
The Chinese business enterprise has obtained the very big advance, melting into insight to the brand spreads.
第五部分从品牌传播的角度论述了房地产业应如何实施品牌战略。
The fifth part focuses on how real estate industries can establish their brands from the perspective of brand promotion.
而且还以电视直销为例，就新兴渠道品牌传播互动模式进行了探讨。
This article also introduces the case of television direct sale to discuss the interactive dissemination of the brand in the traditional channel and new channel respectively.
服装广告作为服装品牌传播的重要手段，已经被广大的服装企业所重视。
As an important medium in the spread of fashion brand, fashion advertising has already been attached importance to by vast majority of the fashion firms.
未来的市场竞争将主要体现在品牌的竞争上，品牌传播也就显得格外重要。
Obviously, future market will mainly concentrate on brand competition. Therefore, the brand communication also will have a great important role.
从品牌定位、品牌构建、品牌传播和品牌维护四方面提出旅游品牌营销对策。
From the brand positioning, brand building, brand communication and brand maintenance of the four aspects of the tourism brand marketing strategy.
品牌的附加值来自于消费者的需要和品牌意义的联结，其实现途径就是品牌传播。
Added value of brands comes from the connection between consumer demands and brand meaning, and it is realized through brand communication.
企业宣传片是涵盖巨大信息量的品牌传播工具，拍摄企业专题片是一项复杂的工程。
The business enterprise publicity slice is the brand media which covers a great deal of information, taking business enterprise special subject a slice is a complicated engineering.
因此，“基于青少年消费族群的品牌传播研究”这样一个课题进入了笔者的研究视野。
Therefore, the"Research on Brand Communication based on Youth Group, " entered the author'mind.
做品牌传播，根本目的不在于使品牌达到瞬间的辉煌，而在于塑造经久不衰的长寿品牌。
The radical purpose of brand communication is not to pursue momentary success, but to rely on developing brands with time-honoured.
信友设计的品牌策略及形象设计业务包括：品牌规划、品牌设计、品牌传播、品牌管理。
The design of the faithful image of the brand strategy and design services include: brand planning, brand design, brand communication, brand management.
本文以凤凰卫视的实践为切入点，采用个案研究的方法，从品牌传播角度来探讨这一问题。
The paper probes into this question in the aspect of the Phoenixtv, with the thought of brand communication.
它使企业的形象高度统一，使企业的视觉传播资源充分利用，达到最理想的品牌传播效果。
It made the image of the enterprise highly unified, make enterprises make full use of visual transmission resources, to achieve the ideal brand communication effect.
“品牌”是传播的产物，品牌研究应定位于传播学，提出“品牌传播”概念并进行系统研究。
Brand is the result of communication. Studies on Brand should leg on the science of communication to raise the concept of Brand communication and conduct systematic research.
还要从品牌定位、品牌传播、品牌沟通、品牌改进、品牌延伸和品牌保护等角度进行品牌管理。
Also, on brand management, we should take precautions from the brand positioning, brand spread and brand communication, brand improve, brand extension, brand protection perspective.
同时，在实施品牌传播时能否真正抓住品牌传播的核心要素，是学校品牌建设能否成功的关键。
Meanwhile, in the implementation of brand spread when whether really grasped the brand communication core elements in schools, is the brand construction can be the key to success.
因此，品牌传播应引入整合营销传播的理念，以此来提升品牌传播的效果，创造理想的品牌形象。
Therefore, Brand communication should introduce the idea of Integrated Marketing Communication to promote its communication effect, which could help to create the ideal brand image.
本文将着眼于运营商品牌管理传播的所作所为，探讨全业务运营环境对运营商品牌传播管理的挑战。
This article would focus on what the telecom operators do with their brands communication and discuss the challenges of all-service operating to telecom operator's brand communication management.
创造个性化的食品品牌文化是当今食品企业增强品牌核心竞争力，提高品牌传播感染力的金字招牌。
The creation of personalization food brand culture is the gold-lettered signboard which strengthens the core competitive power and dissemination power of the brand of the food enterprises.
创造个性化的食品品牌文化是当今食品企业增强品牌核心竞争力，提高品牌传播感染力的金字招牌。
The creation of personalization food brand culture is the gold-lettered signboard which strengthens the core competitive power and dissemination power of the brand of the food enterprises.
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