但是，这些早期的黑帽SEO技术在大方向上差不多是正确的，因为关键词优化对于提高站点在搜索引擎结果中的排名很重要。
However, those early black hat SEO techniques were almost on the right path because keyword optimization is important in helping your site rank well in search engine queries.
如果已经构建好了页面，并认为已经选择了适当的关键词，那么可以跳到排名检查以了解页面是否已经充分优化了。
If you've already built your pages and think you have already chosen appropriate keywords, you can skip ahead to Rank checking to see if your pages are fully optimized.
如果没有人搜索您的目标关键词，那么站点在搜索引擎的排名再高也没有意义。
If no one is searching for your targeted keywords, it won't matter how highly the site is ranked in the search engines.
除了对访问者有用外，综述也可以带来一些SEO价值，例如把那些已具有良好的搜索引擎排名的文章作为关键词富链接。
Apart from being useful for your visitors, roundups can also bring some SEO value as they contain keyword rich links to posts that already have good chances of ranking in search engines.
如果你放置了关键词在你的页面，但是没有在这些页面使用优质文本链接进行链接建设。你会错失提高网站排名和增加网站流量的机会。
If you're putting keywords on your pages but not building links to those pages with good link text, you're hurting your chances at ranking as a means to increase organic site traffic.
在研究了页面之后，检查页面对于它的关键词是否能够获得好排名。
Once you examine your pages, check whether your page now ranks well for your keywords.
如今，在线内容还成为了争取在自然搜索引擎中更高排名的首要工具，通过使用含相关关键词、彼此混杂的内容以实现良好的效果并降低营销成本。
It's also now a primary tool used in the battle for natural search engine rankings by using content interwoven with relevant keywords to gain high results and low cost marketing.
关键词将决定何时显示广告，而报价用于在多个广告拥有相同关键词时确定排名顺序。
The keywords determine when the AD gets displayed, and the bid is used for priority when multiple ads have the same keyword.
要不断关注针对重要关键词的搜索排名。
如果太多的页面都在争夺搜索这些关键词时的高排名，那么您可能需要选择更特定的关键词。
If too many pages compete for high rankings using your keywords, you might need to select more specific keywords.
超越关键词：影响排名的其他因素。
Beyond keywords: Other factors that will affect your ranking.
在Google中获得好排名的关键是对页面上的可见关键词进行优化。
The key to ranking well in Google is optimizing the visible keywords on a page.
可以根据页面在目标关键词的SERP中的位置来判断Google给予哪些页面高排名。
You can determine which pages Google ranks highly by the positions they have in the SERPs for the keywords the pages are targeting.
高密度关键词(同一个关键词在你的文章中出现的次数)不再是搜索排名的关键性因素了。
High keyword density (the number of times a keyword appears in your content) is no longer a deciding factor in search ranking.
如果在排名最靠前的那些关键词中，有你没有预料到的短语，那么你就应该问一问自己，这些关键词出现的原因。
If you have some unexpected phrases in your top results, then you might want to ask yourself why they are there.
如果页面的排名没有您想象得那么好，那么可能需要精炼关键词，或者研究能够影响在搜索引擎中的排名的其他因素。
If your pages don't do as well as you thought they would, you might need to refine your keywords or explore other factors that will influence your ranking in search engines.
关键词优化中最重要的任务是，判断页面对于人们实际要搜索的关键词是否是优化的，也就是在针对这些关键词的搜索结果中页面是否会获得高排名。
The most important task of keyword optimization is to determine whether your pages are optimized for and rank highly in search engines for keywords that people actually want to find.
在过去很常见的做法是，把你想冲排名的关键词堆满整个站点，然后就等着坐享其成吧。
In the past, it was common to stuff your website content with the keyword you wanted to rank for, and begin to see results.
然而，该公司称，总体上仍将沿用关键词竞价排名的商业模式。
However, the company said it would stick to its overall business model centred on the keyword auctions.
在精炼了关键词并对页面进行优化之后，就该关心所有SEO工作的目标了：进行排名检查。
After you refine your keywords and optimize your pages, it's time for the task that makes up the bulk of all SEO work: rank checking.
我们的工程师可以理解一个搜索关键词 下的某个页面为什么会得到这样的排名。
Our engineers understand exactly why a page was ranked the way it was for a given query.
在进行排名检查时，要记录已经搜索的关键词、列出了哪些页面以及在SERP中的排名。
When you do rank checking, keep a record of what keywords you have searched for, which pages are listed, and what the ranking is in the SERPs.
而事实上，网站地图对于提升关键词排名没有任何的直接或者间接的影响。
As a matter of fact, site map for ascension keywords ranking do not have any direct or indirect influence.
你不能用搜索引擎优化的方法——购买关键词以及影响你的排名，来提高你的酒店在TripAdvisor上的排名。
You can't approach improving TripAdvisor ranking as you might search engine optimization, where you can purchase keywords and impact your listings.
正如我在本系列第1部分中提到的，一些Web站点管理员在早期的SEO活动中认为，在所有可用区域中塞满关键词就能够提高搜索引擎排名。
As I mentioned in Part 1 of this series, some webmasters back in the early days of SEO thought that stuffing all available areas full of keywords was the way to rank highly in the search engines.
我们知道很多网站上都是有网站地图的，其目的的为了方便搜索引擎抓取，从而增加网站的收录，以此来提高网站关键词排名。
We know that many web site is a site map, its purpose in order to facilitate the search engine grab, thereby increasing site included, in order to improve the site keywords ranking.
我们知道很多网站上都是有网站地图的，其目的的为了方便搜索引擎抓取，从而增加网站的收录，以此来提高网站关键词排名。
We know that many web site is a site map, its purpose in order to facilitate the search engine grab, thereby increasing site included, in order to improve the site keywords ranking.
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