与竞争对手相比，顾客购买该公司产品所获得的整体顾客价值与所支付的整体顾客成本之间 的差额。
Customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.
与竞争对手相比，顾客购买该公司产品所获得的整体顾客价值与所支付的整体顾客成本之间 的差额。
Customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.
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