Cheng Yufan: What could modern advertising look like?
程昱凡：现代的广告会是什么样子？
Cheng Yufan: But doesn't that exceed what an advertising agency is supposed to do?
程昱凡：这不是超越了广告代理商所应做的事情了吗？
Cheng Yufan: Could you tell us how did the creatives come up with the black pencil idea?
程昱凡：那您能否透露你们的创意人员如何构思出这个获得黑铅笔的点子？
Cheng Yufan: Some time ago I read an article that said Berlin would be the new creative capital of Europe.
程昱凡：我前段时间读到了一篇文章说柏林将成为欧洲新的创意之都。
Cheng Yufan: you said "real" work, so how do you think of the creation that's specifically done for award show?
程昱凡：您提到了“真实的”作品，那么请问您怎么看待那些只为奖项而做的广告作品？
Cheng Yufan: you said "real" work, so how do you think of the creation that's specifically done for award show?
程昱凡：您提到了“真实的”作品，那么请问您怎么看待那些只为奖项而做的广告作品？
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