A very common mistake, especially early on, is to assume that your reader is the person who will be marking the report.
一个很常见的错误，尤其是在开始阶段，就是想当然地认为你的读者就是给报告打分的人。
Do provide your reader with a thesis with an obvious point you are going to address.
要给你的读者提供一篇观点明确的论文。
A "call to action" is a request to your reader, asking them to do something specific.
“号召”是指你对读者的一种要求，要求他们做一些特别的事情。
There is nothing wrong in recommending a product after you have helped your reader.
帮助读者之后再给他们推荐一款产品并无过错。
But by adjusting your tone, you are more likely to get a more positive response from your reader.
但是通过调整你的语气和态度，你更有可能从收信人那里得到积极的回应。
Don't use jargon that your reader won't understand.
千万别用读者看不懂的术语。
Can you incorporate details that will be memorable to your reader?
你能否在文章中包含那些让你的读者难忘的细节？
It communicates the scope of your paper and the topics discussed to your reader.
它向你的读者传达了你论文的范围和讨论的主题。
Your hero has to be a man that your heroine---and your reader---can fall in love with.
你的男主人公得是一个可以使女主人公和读者爱上的角色。
Show your reader the different stages of thinking that led you to reach the conclusions you have made.
对读者说明不同阶段的思考模式，及如何引导至结论。
Explain how you are limiting the use of your terms, so that your reader does not supply the wrong associations.
说明你如何限定你的术语，让读者不会有错误的联想。
Either way, you will want to leave your reader with a sense that your argument is stronger than opposing arguments.
无论哪种方式，你需要给你的读者这样一个感觉，就是你的论点要比相反的论点更有力。
You want to create an emotional connection to your reader. That doesn't mean that you should be overemotional though.
你想和你的读者建立情感纽带，也并不是意味着你就应该过分感情化。
Most importantly, you need to make sure that whatever action you expect from your reader is clearly communicated.
最重要的是要确保你期望收件人要做的事情已经表达清楚了。
You want your reader to draw the same conclusions that you do based on a common understanding of what is at stake.
若要读者和你得到相同的结论，将论文写得易被大众理解是其关键。
Subheadings help your reader to map out your post, letting them instantly see where one topic ends and another begins.
小标题有助于你的读者对你的博文一目了然，让他们迅速知道哪里是一个话题的结束，哪里是下一个话题的开始。
Do not make your reader do the work of drawing connections and conclusions for himself or herself. That is your job.
别让读者费功夫地去寻找关联性及下结论，这是你的工作。
It can suggest broader implications that will not only interest your reader, but also enrich your reader's life in some way.
结论也可以提出广泛的建议，不仅是让读者有兴趣，而且能够以某种方式丰富他们的生活。
Place your reader in that setting. Make your reader feel as though he or she is there and experiencing what you experienced.
将你的读者放到背景中去，使其感到似乎身临其境，和你感同身受。
If you do not do so, you deprive your reader of the ability to locate information that he or she might want to explore further.
如果你没做这件事，你就剥夺了读者去找到这些资讯并深入探索的机会。
A "call to action" is a request to your reader, asking them to do something specific. You'll want actions that help you in some way.
“号召”是指你对读者的一种要求，要求他们做一些特别的事情。
Even so, this is where your reader is going to look to find your address and the date the letter was written, so it should be there.
尽管这样，当读信人想知道信来自何方，以及写于何时，他们仍会到这里去查找。所以现在也仍要这样写。
Avoid making broad and vague generalizations. Do not assume that your reader will believe anything you say simply because you say it.
避免宽泛模糊的归纳总结。切勿以为读者会轻易相信你说的一切。
When you feel like catching up on your reading, you can go to your reader, and everything is updated, organized, and waiting for you.
当你想要了解最新情况，就可以前往阅读器，所有内容都会更新、组织得井井有条，等待你来阅读。
If your thesis is a long one, you may want to write about how your paper is organized. This can help your reader to follow your ideas. .
如果你的论文比较长，在引言之后接下来一段，你可以介绍你论文的结构，便于读者理解你的观点。
Since your signature is likely to be difficult to read, type your name down a couple of lines so that your reader knows who is writing to them.
由于手写签名有可能不那么容易辨识，所以要同时把印刷体打印在签名下面隔几行处，以便于读信人清楚写信人是谁。
If your reader is likely to be used in an academic or professional setting, then being able to highlight, save and annotate passages is incredibly useful.
如果你的阅读器可能用在学术和职业的环境上，高亮标记，保存以及注解文章就变得极为有用了。
Your conclusion gives your reader something to take away that will help them see things differently or appreciate your topic in personally relevant ways.
你的结论需要给读者收获，帮助他们看到不同的、新鲜的东西，或者读者由于个人的关注点而感谢你的论述。
Finally, a conclusion should remind your reader of the thesis you have been supporting and show how that thesis is relevant to a wider historical context.
最后，结论要提醒读者你所支持的论题，同时表达该论点是如何与更广泛的历史内容联系。
By using stale metaphors, similes, and idioms, you save much mental effort, at the cost of leaving your meaning vague, not only for your reader but for yourself.
使用陈腐的暗喻、明喻和习语，你省了不少思考的力气，代价是你的意义的模糊，不仅对读者，也对你自己模糊。
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