Task 2: Optimizing your keywords.
任务2：对关键词进行优化。
Refine your keywords to answer these questions.
根据这些问题精炼您的关键词。
But the first step of SEO is choosing your keywords.
但是，SEO的第一步是选择关键词。
For quality assurance, you will want to check the trends of your keywords.
为了确保质量，你需要检查你的关键字的趋势。
Once you select your keywords, it's time to apply them to your Web pages.
选择了关键词之后，就该将它们应用在Web 页面上了。
Test your keywords this way and use the best ones on your site to boost your organic search results.
通过这种方式测试关键字，然后选用效果最佳的放到网站，从而提高自然搜索的排名。
Basically the closer to the top left your keywords are placed, the more weight Google gives to them.
基本上，关键词越接近左上角，Google给予它们的权重就越大。
To succeed with your keyword strategy, your best bet is to place your keywords near the top of your page.
要想利用关键词策略取得成功，最好是将关键词放在接近页面顶部的地方。
When's the last time you updated your keywords, and do you know which ones your competition are targeting?
你最后一次更新你的关键字是什么时候，你知不知道哪些是你的竞争对手要瞄准的？
Quality Score for Google and the Search Network is a dynamic metric assigned to each of your keywords.
谷歌和它的搜索网络的质量得分是针对每一个关键词的一个动态的计量指标。
There are lots of great tools out there to help you determine how much activity your keywords are receiving.
有很多不错的工具可以帮助你分析你的关键词的活跃程度。
If too many pages compete for high rankings using your keywords, you might need to select more specific keywords.
如果太多的页面都在争夺搜索这些关键词时的高排名，那么您可能需要选择更特定的关键词。
Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords.
不仅链接要使用关键字锚文本，链接周围的文字也要与关键字相关。
And unless you get your keywords just right, services like Google Alerts spew out either too much relevant content -or not enough.
除非你正好输入了合适的关键字，否则用GoogleAlert这些服务搜索出来的相关结果要么就是太多，要么就是不够。
And unless you get your keywords just right, services like Google Alerts spew out either too much relevant content - or not enough.
除非你正好输入了合适的关键字，否则用GoogleAlert这些服务搜索出来的相关结果要么就是太多，要么就是不够。
Many search engines also give more points to words in headlines, so place your keywords there as well as in the body of the text.
许多搜索引擎注重标题中的关键词，所以标题与正文中都要出现关键词。
After you refine your keywords and optimize your pages, it's time for the task that makes up the bulk of all SEO work: rank checking.
在精炼了关键词并对页面进行优化之后，就该关心所有SEO工作的目标了：进行排名检查。
That would mean that almost all of your website would go unseen by the search engines, making you look irrelevant to all of your keywords.
这就意味着你网站的大部分内容会被搜索引擎无视，使你的站点看上去与你所有的索引关键词无关。
You can determine your keywords before or after the page is live, although I recommend doing it beforehand so you don't need to rewrite the text on your page.
在页面投入使用前后都可以决定关键词，但建议您预先做好这一工作，这样就不必重写页面上的文本。
If your pages don't do as well as you thought they would, you might need to refine your keywords or explore other factors that will influence your ranking in search engines.
如果页面的排名没有您想象得那么好，那么可能需要精炼关键词，或者研究能够影响在搜索引擎中的排名的其他因素。
Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.
不仅链接要使用关键字锚文本，链接周围的文字也要与关键字相关。
Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.
不仅链接要使用关键字锚文本，链接周围的文字也要与关键字相关。
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