Task 2: Optimizing your keywords.
任务2：对关键词进行优化。
Refine your keywords to answer these questions.
根据这些问题精炼您的关键词。
But the first step of SEO is choosing your keywords.
但是，SEO的第一步是选择关键词。
For quality assurance, you will want to check the trends of your keywords.
为了确保质量，你需要检查你的关键字的趋势。
Once you select your keywords, it's time to apply them to your Web pages.
选择了关键词之后，就该将它们应用在Web 页面上了。
Once you examine your pages, check whether your page now ranks well for your keywords.
在研究了页面之后，检查页面对于它的关键词是否能够获得好排名。
Test your keywords this way and use the best ones on your site to boost your organic search results.
通过这种方式测试关键字，然后选用效果最佳的放到网站，从而提高自然搜索的排名。
Basically the closer to the top left your keywords are placed, the more weight Google gives to them.
基本上，关键词越接近左上角，Google给予它们的权重就越大。
When you refine your keywords, keep in mind that a large portion of searches are three words or more.
在精炼关键词时，要记住大部分搜索只搜索三个或两个单词。
When's the last time you updated your keywords, and do you know which ones your competition are targeting?
你最后一次更新你的关键字是什么时候，你知不知道哪些是你的竞争对手要瞄准的？
Quality Score for Google and the Search Network is a dynamic metric assigned to each of your keywords.
谷歌和它的搜索网络的质量得分是针对每一个关键词的一个动态的计量指标。
There are lots of great tools out there to help you determine how much activity your keywords are receiving.
有很多不错的工具可以帮助你分析你的关键词的活跃程度。
To succeed with your keyword strategy, your best bet is to place your keywords near the top of your page.
要想利用关键词策略取得成功，最好是将关键词放在接近页面顶部的地方。
Below is a look at how easy it is to get your keywords set up for your specific feeds that you've imported.
下面是展示为导入的指定供稿创建关键词是多么的简单。
Pay per click advertising can drive a great deal of traffic to your site, if you correctly target your keywords.
支付每点击广告可以推动对你的网站的大量的访问量，如果你正确的确立你的关键字目标。
If too many pages compete for high rankings using your keywords, you might need to select more specific keywords.
如果太多的页面都在争夺搜索这些关键词时的高排名，那么您可能需要选择更特定的关键词。
Search online - Using your keywords list, execute some searches on the major search engines - Google, Yahoo and MSN.
充分运用网上搜索。在主要的的搜索引擎上实施关键词优化，比如Google,Yahooand MSN。
Certainly do the due diligence - have your keywords in your title tag, heading, alt tags, and interspersed in your copy.
当然你还需要做很多功夫，例如把关键字置于你的标题标签、标题、编辑标签并让它们渗透在你的文字内容中。
Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords.
不仅链接要使用关键字锚文本，链接周围的文字也要与关键字相关。
Many search engines also give more points to words in headlines, so place your keywords there as well as in the body of the text.
许多搜索引擎注重标题中的关键词，所以标题与正文中都要出现关键词。
SEO is the process in which your website undergoes redevelopment to more effectively communicate your keywords to search engines.
SEO是您的网站接受再开发更加有效地传达您的主题词搜寻引擎的过程。
And unless you get your keywords just right, services like Google Alerts spew out either too much relevant content -or not enough.
除非你正好输入了合适的关键字，否则用GoogleAlert这些服务搜索出来的相关结果要么就是太多，要么就是不够。
And unless you get your keywords just right, services like Google Alerts spew out either too much relevant content - or not enough.
除非你正好输入了合适的关键字，否则用GoogleAlert这些服务搜索出来的相关结果要么就是太多，要么就是不够。
After you refine your keywords and optimize your pages, it's time for the task that makes up the bulk of all SEO work: rank checking.
在精炼了关键词并对页面进行优化之后，就该关心所有SEO工作的目标了：进行排名检查。
That would mean that almost all of your website would go unseen by the search engines, making you look irrelevant to all of your keywords.
这就意味着你网站的大部分内容会被搜索引擎无视，使你的站点看上去与你所有的索引关键词无关。
The most important words are typically your keywords, which are the words and phrases people may use in search engines when trying to locate your type of content.
最重要的词语是你的关键字，当人们使用搜索引擎时，关键字会决定你的文章类型。
You can determine your keywords before or after the page is live, although I recommend doing it beforehand so you don't need to rewrite the text on your page.
在页面投入使用前后都可以决定关键词，但建议您预先做好这一工作，这样就不必重写页面上的文本。
If your pages don't do as well as you thought they would, you might need to refine your keywords or explore other factors that will influence your ranking in search engines.
如果页面的排名没有您想象得那么好，那么可能需要精炼关键词，或者研究能够影响在搜索引擎中的排名的其他因素。
Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.
不仅链接要使用关键字锚文本，链接周围的文字也要与关键字相关。
The % of times it appears has started to have less an impact, but the general rule is your keywords should make up around 5% of your copy - or ideally once every one to two paragraphs.
大致上的规则就是：关键字在你所有页面复本中出现的几率应至少大于5%——最理想状态是：每一篇到两篇文章中就能出现一次关键字。
应用推荐