The proportion of brands that consumers trust fell from 52% in 1997 to 22% in 2008, according to Y&R, an advertising agency, and traditional forms of advertising are becoming less effective.
根据广告公司Y&R的调查,消费者信任的品牌比例从1997年的52%跌到了2008年的22%,传统的广告模式也变得越来越低效。
Ogilvy & Mather edged out Euro RSCG and Y&R in the final stages of the review after JWT departed the pitch.
奥美在智威汤逊退出竞标后,在为期六个月评审的最后阶段击败了灵智精实和扬罗必凯。
Ogilvy & Mather edged out Euro RSCG and Y&R in the final stages of the review after JWT departed the pitch.
奥美在智威汤逊退出竞标后,在为期六个月评审的最后阶段击败了灵智精实和扬罗必凯。
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