The concept itself was the result of a game: Richardson had won a contest, sponsored by Volkswagen, to devise enjoyable methods to help people change their behavior.
这个概念本身也是游戏的结果：理查森赢得了大众汽车(Volkswagen)赞助的一场关于设计有趣方法帮助人们改变行为的竞赛。
The concept itself was the result of a game: Richardson had won a contest, sponsored by Volkswagen, to devise enjoyable methods to help people change their behavior.
这个概念本身也是游戏的结果：理查森赢得了大众汽车(Volkswagen)赞助的一场关于设计有趣方法帮助人们改变行为的竞赛。
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